A lot of times you can prepare as much as possible, and there will still be things to learn and mistakes to be made. Some of the harshest lessons in life really do have silver linings if we only are willing to look for them. One of the reasons we read and learn from others is so we know what to do in business and avoid costly mistakes. Actually, this is one of the best investments you can make in your business, and the ROI will keep on paying. What we will do now is cover some important lessons you need to know if you are planning to use
SEO.



First, never use the default setting on the Google Adwords Keyword Tool. The default setting of this tool is "broad" and while that can be good when you're trying to figure out which keywords to focus on for an article or other piece of content, it isn't going to help you target your ads effectively. A search that you do in this broad setting will bring back vague terms, completely useless in regard to targeting a specified niche. Your ads can only end up on write pages for your niche if you use search parameters that are very narrow. Use the "exact" setting to make sure you get the best results from this tool.
It is a good idea to check out your "neighborhood". Whenever you search for a new apartment or house to rent, don't you check out the neighborhood before you make this decision? You want to know what's around you. Think of the Internet using the same logic.
Sometimes your "neighbors" will be sharing parts of your IP address - you find out who your neighbors are with an IP Checker. The spiders are typically limited to certain areas of the web, all pre-determined by Google - if your IP is there, you won't get indexed! You also don't want to be docked just because a bunch of spammers share part of your same IP address.
Another thing to avoid is excessive internal linking on your website or blog. Internal linking is very useful for ranking well in the search engines. They like it when your pages are internally linked. This is what you should not overdo. The Google spiders, specifically their algorithms, will water down the weight or importance of your links if you do over-linking on your site. With too many internal links, you will have the flow of traffic to each link greatly reduced as a result. You'd much rather have a few heavily trafficked links than a lot of barely trafficked links.
Trust us on this. There is a good balance to strike here. At the point of equilibrium, your site will start receiving lots of traffic, which is how you will know that you have the right balance of links.
Once you start, you will slowly figure out the best ways to conduct your search engine optimization efforts. You've probably learned all about what to do. As you can see, this article focused on what not to do instead. Once you have implemented the strategies in this article, you will have more time to do things that will lead to success in your business. Never make mistakes that you don't have to make.

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